AMERICA
ONLINE INTRODUCES AOL® 9.0 OPTIMIZED
Exclusive
Preview Available for AOL® for Broadband Members
New
Version of the AOL® and AOL® for Broadband Services
Is Designed to Enhance Consumers' Online Experience
DULLES, VA,
July 31, 2003 -
America Online, Inc., the world's leading interactive services company,
today announced the introduction of AOL 9.0 Optimized, the latest version
of the AOL and AOL® for Broadband services, and the beginning of the
"Members First" download campaign. On Friday, August 1st, AOL
for Broadband members using the Microsoft® Windows® XP and Windows®
2000 operating systems will be the first to get an exclusive, preview
copy of the new version before the product is generally released in stores
and marketing outlets this fall. All other AOL members will be notified
online in the coming weeks as AOL 9.0 Optimized is available for them
to download. Members can also order a free AOL 9.0 Optimized CD in the
online upgrade area.
The most compelling upgrade
in AOL history, AOL 9.0 Optimized includes a number of valuable new and
enhanced features designed to help members get the most from being online.
During a special online promotional campaign, a record 2.8 million AOL
members signed up to receive an automatic alert when AOL 9.0 Optimized
is available to download. And pre-release usage of the product during
beta testing surpassed expectations with active participation from more
than 150,000 members.
Jon Miller, AOL's Chairman
and CEO, said: "Our members told us exactly what they want in their
AOL service and AOL 9.0 Optimized was built in response. No matter how
members and their families connect to the AOL service – whether
by dial-up or by adding the AOL for Broadband service to a basic high-speed
connection – this upgrade will allow each person to create the online
world that they want. Once again, the Company that encouraged generations
of people to experience the Internet, is delivering a consumer-focused
online service that provides real value, enjoyment, and the most ease
and convenience available."
Throughout this fall, AOL will
ramp up a multi-faceted marketing campaign to build momentum around the
AOL 9.0 Optimized release. As part of this campaign, AOL will integrate
online promotions, product placement and full-scale brand advertising
to increase exposure to 9.0 Optimized, and also will make the new version
generally available to consumers online and through CDs distributed in
a wide range of retail stores, venues and other marketing outlets. In
addition, the Company is working together with leading computer manufacturers
to offer AOL 9.0 Optimized on popular desktop and laptop PCs and make
it even more convenient for consumers to get the new AOL and software
and service.
"Dell's committed to offer
customers AOL 9.0 Optimized on our market-leading personal computers to
make it easier for them to enjoy the best possible online experience,"
said John Hamlin, Senior Vice President and General Manager of Dell's
U.S. Consumer Business. "By bringing America's favorite PC together
with the industry-leading interactive services and content of AOL, our
customers will be able to benefit from faster and more robust online sessions."
Highlights of AOL 9.0 Optimized
include:
** Built-in Safety and Security
Protections. New protections, including personalized and adaptive spam
filters that get smarter as you use them, and enhanced Parental Controls
that put parents in control and allow members and their families to take
on the Internet's biggest annoyances on their terms. In addition to these
new features, the AOL service also provides members with automatic virus
scanning for e-mail attachments.
** New Technologies for a More
Seamless Online Experience. AOL's new TopSpeed™ Web acceleration
technology that enhances Web surfing at no additional charge, as well
as software that will automatically reconnect and restart if an interruption
occurs in either a dial-up or broadband session, along with entirely new
ways to customize the AOL experience, including a personalized Welcome
experience with new options to help members quickly get to important things
every time they sign on.
** New Ways to Share and Have
Fun Online. New 3D animated SuperBuddy™ Icons and a suite of new
instant messaging and personalized "expressions" features designed
to make it even more fun to be online and to communicate with friends
and family through voice conversations using a new AOL® Talk Phone,
video clips, digital photos, and file sharing.
** New Communications Options.
A significant upgrade for AOL® Mail that retains AOL's signature ease
of use while incorporating a number of improvements designed for more
active and advanced e-mail users, such as: a new Manage Mail tab that
makes it easy for members to view all of their mail from one place; the
ability to permanently store up to 20 megabytes of mail per Screen Name
- for a total of up to 140 megabytes per account -
on AOL's servers at no additional charge; an expanded library of stationery
designs, art and sound effects, and smileys to dress up e-mails; and a
new Mail QuickView feature that allows members to see recently received
mail at-a-glance.
** More Family and Kid-Friendly
Fun Features. The new AOL® Cash Card program offers a parent-controlled
prepaid card that is an easy way to give teens and young adults an online
allowance and help teach them good money management habits. This year,
AOL is also introducing new, customized versions of the AOL service designed
expressly for kids and teens.
** More of the Best On-Demand
and Exclusive Programming Online. VIP access to exclusive, original, brand
name news, sports, entertainment, and music content that makes the online
experience more complete for members.
"AOL 9.0 Optimized underscores
the Company's focus on relentless innovation to deliver what's most important
to our members - providing increased safety and security protections,
making their lives easier, and bringing the fun back to being online,"
said David Gang, Executive Vice President, AOL Products. "Anticipation
is building for the new AOL 9.0 Optimized and we're excited about delivering
this great new product to our members."
Optimized
for Broadband
AOL 9.0 Optimized also builds
on the enhancements made specifically for AOL® for Broadband members
in AOL 8.0 PLUS, which launched in March 2003. We studied how people use
broadband, talked to our members about what AOL can offer to enhance their
high-speed experience, and translated what we learned into the new features
in AOL 9.0 Optimized.
AOL for Broadband, powered
by AOL 9.0 Optimized, lets people choose how they want to bring their
online experience to life, provides greater protection for members' privacy
and security, enhanced communications features, more entertainment, and
the most value all in one place online. Highlights of how AOL for Broadband
brings basic broadband to life, include:
** Works With and Enhances
Any High-Speed Connection. To get the most from their basic broadband
connection, consumers can simply add the AOL for Broadband service to
any DSL or cable Internet connection through a local phone, cable TV or
Internet provider. And with nationwide coverage, AOL for Broadband is
available across the country for AOL members and their families.
** Built-in Protection for
Members and Their Family. AOL for Broadband offers the best safety and
security features in the industry, including providing around the clock
protection and coverage that members on a basic broadband connection need
to safeguard their computers and personal information, along with stronger
Parental Controls to help families keep kids safer online. Added protections
include: McAfee® Personal Firewall Express, which helps protect members'
computers from unwanted access and provides an always-on barrier from
intrusions. And Internet Access Controls, which allow parents to "lock
down" their computer and prevent their child from accessing external
browsers or other Internet access programs - like file sharing software.
** Multiple Simultaneous Log-Ins.
AOL for Broadband is home networking friendly so members can share all
of the benefits of the service with the entire family. With multiple simultaneous
log-ins, up to seven AOL Screen Names can be online at the same time with
only one AOL for Broadband account and a high-speed connection through
a home network. Each AOL for Broadband user can sign on with his or her
own Screen Name and enjoy all of their own customized settings and personal
preferences, and experience the Internet the way they want. AOL also makes
it simple for members to select and install the home networking gear they
need.
** All the Information Where
You Want, When You Want. AOL for Broadband's customized Welcome Screen
is larger in size to optimize the broadband experience and make it easy
for members to find the features, news and information they want, when
they want it - on demand, based on their own schedule and interests. And
with AOL 9.0 Optimized's new personalization options, members can also
decide what they want to see when they sign on for an entirely personal
front-page view of their daily features.
** Enhanced Video@AOL. AOL
for Broadband delivers industry-leading video to members on demand. The
integrated Video@AOL feature provides instant access to videos from across
the AOL service so members can watch breaking news, get weather forecasts,
and see the latest in sports, music, movies, games, travel and entertainment
- whenever they want, from one place, in crystal-clear quality. New features
with AOL 9.0 Optimized include an expanded video library, full-screen
theater viewing option, a new Media Player with minimal-to-no buffering,
and the ability to share video clips with friends via instant messages
and e-mail.
** Enhanced Radio@AOL. AOL
for Broadband offers the best online radio experience available with its
Radio@AOL for Broadband service that allows members to choose their favorites
from more than 175 stations in CD-quality sound. New features with AOL
9.0 Optimized offer members an auto-start option and also the ability
to share stations through instant messages and e-mail, as well as access
station presets on any computer. AOL's collaboration with Dolby Laboratories
to develop the Dolby AAC format and Radio@AOL's migration to the Ultravox™
streaming media platform result in dramatically improved streaming and
sound quality and enables AOL for Broadband members to listen to the CD-quality
sound stream in stereo.
** The Best On-Demand and Exclusive
Programming Online - News, Sports, Music and Entertainment. AOL for Broadband
offers consumers enhanced value with the best on-demand and exclusive
programming online and delivers an "all access ticket" to content
packages and features from leading brands. Members can enjoy a range of
entertainment content available nowhere else, including the popular "Sessions@AOL"
Highlights and "Broadband Rocks!™ weekly concert series, which
showcase top-tier artists in original performances, as well as AOL "Firsts,"
which present hotly anticipated releases in music, games, movies and television
before they are available elsewhere.
With AOL 9.0 Optimized, AOL
for Broadband's rich programming has been further enhanced with new features
and designs for the popular News, Sports and Research & Learn content
channels. Whenever they want, members can watch the latest news from ABC
News or CNN NewsPass, get weather forecasts around the world, see new
music videos, and check out highlights from the major leagues. To enjoy
AOL for Broadband's convenient on-demand viewing, state-of-the art audio
and video technology is built in, with no extra plugins or downloads necessary.
Lisa Hook, President of AOL
for Broadband, said: "AOL 9.0 Optimized is designed with the broadband
consumer in mind, delivering a comprehensive set of features and content
that bring high-speed connections to life. From built-in protection for
members and their families to the best on-demand and exclusive programming
online, this new version of AOL truly optimizes the broadband experience
like no other online service."
AOL members can find out more
at Keyword: Upgrade.
About America
Online, Inc.
America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc.
(NYSE: AOL). Based in Dulles, Virginia, America Online is the world's
leader in interactive services, Web brands, Internet technologies and
e-commerce services.
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Contact:
Anne Bentley or Cindy Harvey
America Online, Inc.
703-265-1746
For media contacts: to learn
more about AOL 9.0 Optimized, view the AOL 9.0 Optimized Product Summary
or download graphics, please visit www.aolepk.com.
AOL ®
9.0 OPTIMIZED
Top Feature Highlights
Smarter Spam
Filtering: Recognizes E-Mail You Don't Want. AOL is already blocking
millions of spam e-mails everyday. With new personalized and adaptive
spam filters, you can set preferences with key terms that help filter
out spam e-mail by subject.
SuperBuddy™
Icons: Have More Fun Online. AOL's Instant Messenger™ service
comes alive with new 3D icons that actually act out some of your common
phrases and chat abbreviations. When you type "LOL," your SuperBuddy
icon rolls with laughter.
AOL TopSpeed™
Technology: Benefits of Faster Web Surfing With No Extra Charge.
AOL's TopSpeed optimized Web acceleration technology helps you get to
favorite Web sites more quickly - whether you are connecting online via
dial-up, DSL or cable.
Web Unlock™
Tool for Parents: Another Powerful Addition to AOL Parental Controls.
The Web Unlock tool offers parents more customization choices by giving
them the control over their children's access to Web sites and Internet
content.
My AOL QuickView:
More Personal For Each Member. AOL's new Welcome experience includes a
custom-tailored My AOL QuickView tab that creates an entirely personal
front-page view for members of their daily features. You can set your
My AOL QuickView to be your default Welcome Screen online and whenever
you visit AOL.com on the Web.
New E-Mail
Management Tools: Designed for More Active and Advanced E-Mail
Users. AOL's enhanced Manage Mail tools let you sort, filter and organize
messages for more control. Also, a new Mail QuickView feature makes it
convenient to see recently received mail at-a-glance.
More Storage
Options: For Your Important E-Mail. Each Screen Name on an AOL
member’s account can now store up to 20 megabytes of e-mail indefinitely
- for a total of up to 140 megabytes per account - at no additional charge,
and access saved messages from any Internet-connected computer.
AOL® Journals:
AOL's Easy Blog Feature. You will be able to instantly publish online
thoughts, photos, a travelogue and more. AOL Journals are integrated with
the new Picture Finder for adding photos and picture albums to text entries,
with instant messaging for easy updating while online or via text messages
from a cell phone, and through the AOL® by Phone voice service.
IM Picture
Sharing: Enhances AOL's New Instant Messaging Features. Now it's
easy to share digital pictures through AOL's Instant Messenger and AOL®
Mail services, as well as store them all in one place. You can show friends
and family favorite images quickly and effortlessly, without having to
upload or download the file more than once.
Best On-Demand
and Exclusive Programming: VIP Access to Exclusive and Original
News, Sports, Entertainment, and Music Content. With AOL, you get real-time
news updates on-demand from the world's most trusted sources, 175 stations
on Radio@AOL, special performances from today's hottest acts through Sessions@AOL
Highlights, AOL exclusives from the entertainment world, all of the latest
sports highlights, great content from known brands – People, InStyle,
National Geographic, Entertainment Weekly, and more.
AOL® Talk:
Real-Time Voice Conversations Through Instant Messaging. Now you can conduct
voice conversations via instant messaging with others on the AOL and AOL
Instant Messenger services using a PC microphone or an AOL Talk Phone
-- an Internet (USB) phone for AOL members. This makes it possible to
talk with friends and family around the world while continuing to remain
online.
Address Cards:
Now Sharable and Portable With Automatic Updates. AOL's new Address Cards
allow you to automatically share changes to telephone numbers, addresses
or personal or work information with friends, family and other contacts.
Address Cards are easy to set up - you can decide who you want to share
them with online, and you can set preferences to receive automatic updates
from friends to keep your Address Book up-to-date.
Shared Family
Calendars: Helps Busy People Stay Organized. The new AOL®
Calendar can be shared with family and friends, who “subscribe”
to receive information updates automatically. You can invite others to
events directly from the calendar and notify invitees automatically when
event information is updated. For convenience, the AOL Calendar can be
synched to Palm™ and Pocket PC PDA devices, as well as updated offline.
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